ِAcademic City School Strategy
ِAcademic City School seeks to be a leader in the education sector by implementing innovative strategies that contribute to the advancement of the educational process. These strategies include:
1. Raising the Standards of Educational Service Quality
The ِAcademic City School strategy focuses on developing a comprehensive and distinguished educational environment that supports the academic and social growth of students, aiming to enhance their learning experience, strengthen the reputation of the company’s schools, and increase enrollment. To improve the quality of its educational services, the company undertakes the following initiatives:
• Recruiting Outstanding Educational and Administrative Staff
The ِAcademic City School is committed to hiring experienced educational and administrative professionals to enhance students’ academic and behavioral levels. Staff development is at the core of the ِAcademic City School strategy, offering various training programs in collaboration with accredited training centers. These programs help enhance the academic, pedagogical, and managerial skills of employees, equipping teachers with modern teaching strategies, classroom management techniques, and advanced technology integration skills. To achieve this goal, the company also continuously evaluates its employees’ performance using various key performance indicators and offers incentives and rewards for outstanding performance.
• Creating a Stimulating and Modern Learning Environment
To foster a comfortable and motivating educational environment, the company provides state-of-the-art school facilities, including classrooms equipped with the latest technology such as interactive screens, smart boards, and scientific and computer labs. Additionally, it offers sports and arts spaces to help students develop skills in various fields. The company also implements enrichment programs and activities designed to build students’ character, refine their talents, and promote excellence.
• Implementing Key Performance Indicators (KPIs)
To enhance the quality of its educational services, the company relies on applying key performance indicators to monitor and measure performance, guiding continuous improvement based on the results of these metrics. These indicators are set with incentives for achievement at both the educational complex management level and the company’s central administrative level. Examples of these indicators include— but are not limited to—academic success rates, test scores, complaint rates, student and parent satisfaction levels, and the average student-to-teacher ratio.
• Strengthening Customer Relations
The company strives to improve communication with parents through various channels such as interactive platforms, mobile applications, and instant notifications via SMS. These tools enable parents to track their children’s attendance, academic performance, school activities, and important updates, fostering collaboration between school and home through transparency and prompt responses to inquiries and concerns. Additionally, the company conducts surveys to assess educational service quality, gather feedback, and address complaints from students and their families. Strengthening customer relations leads to greater satisfaction among current clients and attracts potential clients based on the positive experiences of existing customers.
Expansion and Market Share Growth Through Mergers, Acquisitions, and Establishment of New Educational Complexes
ِAcademic City School aims to enhance its market share by implementing expansion strategies in high-population-density areas with increasing demand for education. This is achieved through establishing new schools or acquiring existing ones to meet the growing educational needs in these areas while strengthening the company’s geographical presence. Such efforts enhance its competitive position in the private education sector.
The ٍSchool has experienced significant growth through the accelerated acquisition of leading educational complexes with well-established brands across multiple cities. In 2021, the school acquired 11 educational institutions, integrating them under the umbrella of ِAcademic City for Education and Training, thereby expanding its educational services and reaching a broader customer base. The school remains ambitious in its expansion efforts, continuously seeking to acquire new educational complexes to cater to the increasing demand for education.
the school is striving to increase its market share through marketing strategies such as digital campaigns and social media marketing to raise awareness of the advantages of its schools and attract new students. This includes approved executive discounts to attract new customers and partnerships with various companies, banks, and hospitals to offer discounts for students enrolled by their employees in the schools educational complex.
⸻
Diversification of Curricula to Meet the Diverse Needs of Students, Including Special Education Students
The school offers a variety of curricula and educational tracks across its educational complex, including the national curriculum, American curriculum, French curriculum, in addition to a special education track for students with special needs.
Strategically, the school plans to expand its educational offerings by introducing additional international curricula, such as the British curriculum and other programs that may be in demand in the future. This initiative aims to broaden educational options and meet students’ diverse learning needs.
Furthermore, the company is adopting modern teaching methodologies to keep pace with market developments, including partnerships with interactive e-learning platforms and the introduction of new educational tracks, such as the “Noon Track”, which is currently implemented in one of its schools.
A key focus area for the school is the enhancement of the special education track for students with special needs. to ensure equal learning opportunities for all students.
⸻
Achieving Operational Efficiency
ِAcademic City School is committed to enhancing its operational efficiency while optimizing overall expenditures through comprehensive strategies aimed at maximizing resource utilization and improving the effectiveness of educational and administrative operations.
The school benefits from a centralized administrative structure that serves all educational complex, enabling swift and efficient strategic decision-making.
